Business Bullseye


How to Succeed in Business

Searching for that elusive formula for business success?

It is said that 90% of businesses fail in their first year. 80% of those that are left do not make it beyond five years. Most businesses take the life away from the owner. But it doesn’t have to be like this. What if your business could give you the life you want, rather than taking it away from you? It can.

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This book provides readers with clear and concise answers on what it takes to make their business a success. It goes beyond the traditional bookkeeping activity of measuring past performance, putting a couple of ads in the paper and hoping things will work out. It takes the guesswork out of running a business and shows readers how to create a clear and unimpeded path forward to making their plans a reality.

Divided into three sections, Business Bullseye first deals with setting (and sticking to) goals and aspirations, then provides various tools for success including chapters such as ‘How to write policy statements’, ‘Marketing Myths’, ‘Choosing a Business Structure to protect you’ and ‘How tax works – and how to reduce it’, and finally presents case studies and business templates for readers to work with, showing them how to:


Life is a journey from the day we are born to the day we die. Wouldn’t it be easier if the journey was filled with pleasure and fulfillment? By opening this book, readers will be lifted out of the mire and learn how to run their business in a more proactive and successful manner.

Book Specifications

Format: 150 mm (W) x 220 mm (H)
Extent: 144 pp text + 4 pp cover
Text: 1C + 1C on 100gsm offset paper
Cover: Prints 4-colour process + matt lamination outside on 250gsm C1s art board
Binding: Perfect binding


Business can drain the life from you if you are not careful. This book shows you how with systems, a proper strategy and various other tools your business can be rewarding and yet you will still see your family.

– Dick Smith AO
Founder of Dick Smith Electronics, Australian Geographic, Dick Smith Foods, Aviator, Explorer, Philosopher and Patron to many charities.

Nothing helps a state prosper like enthusiastic people finding success in their businesses. But starting out in business can be a strain, and even the brightest ideas can be frustrated without guidance. That’s why this book is such a good initiative. Easy to read and follow, I’m sure Business Bullseye will be a trusty handbook for many budding entrepreneurs.

– The Honourable Bob Carr, former Premier of NSW

Business Bullseye is crammed full of easy-to-apply tools and good advice that will help you make more money. I especially loved Chapter 6 – How to work out if you are in the wrong job!

– Steve McKnight – Number 1 best selling author and founder of

Allan knows that the roots of all success are based in getting the basics right. This book reminds us all of this and solidifies that business success is not difficult if we are prepared to work on and get the basics right. This is a wonderful step by step guide of things you should know before you start out on your journey.

– Brian Sher, international best selling author of What Rich People Know and Desperately Want to Keep a Secret, and How to Make Money Out of Thin Air!


Additional information

Weight .35 kg
Dimensions 150 × 1.5 × 220 cm

Ebook, Paperback


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